In India, Sony celebrates the color of cricket

Sony India "The Most Colorful Cricket Experience" by Hakuhodo Percept.
Sony India "The Most Colorful Cricket Experience" by Hakuhodo Percept.

The ICC cricket World Cup ad was created by New Dehli's Hakuhodo Percept

MUMBAI — In honor of the ongoing ICC cricket World Cup, Sony has rolled out its latest TV ad for its Bravia Triluminos HD LED TV. 

The spot, conceptualized by New Dehli-based Hakuhodo Percept. is intended to convey the magic of color and the excitement of cricket.

The film tells the story of three young children who are ridiculed by older boys playing cricket. Disappointed, they walk away, only to come across cricket graffiti. One of the boys throws a ball against the wall, unleashing an explosion of color. The boys jump into a field of colors, where they go on to enjoy the "magic" of the game.

The film ends with a super of the new offering as the voiceover talks about enjoying the colorful experience.

"Our creation of a fantasy world of colors coupled with children, cricket and emotions heighten the viewing experience," said Sabuj Sengupta, ECD, Hakuhodo Percept. "This creation of a larger-than-life visual drama with giant splashes of color bring about a vibrant tech-edge spectacle."

Client: Sony India
Agency: Hakuhodo Percept
COO: Elvis Sequeira
National Planning Head: Jayanto Banerjee
ECD: Sabuj Sen Gupta
VP: Saptarshi Sengupta
Copy group head: Tripti Kakkar
ACD art: Niloy Som
Account director: Neha                              
Production house: Film Farm
Director: Jim Weeden
Producer: Anirudh Bagchi

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