SectorTelecom / Utilities brands, Technology brands, Computers, Mobile phones and Social media
Online classifieds service portrays people reconnecting with their past after independence separated the two countries
MUMBAI — Olx, a classified-ad system analogous to Craigslist, has launched two films as part of a campaign it rolled out ahead of Indian Independence Day August 15. In each, objects acquired through the classifieds help restore memories lost during the partition of India and Pakistan.
One of the two films tells the story of Ram Prakash Khullarm, who never got to reunite with his father after being separated from him at Lahore station on August 12, 1947. This film sees Khullar’s grandson reuniting Khullar with something to remember his separated father by — a camera. The film ends with a voiceover stating, "Yaadon ki koi sarhad nahi hoti" (Memories don’t have any borders).
The second film is about Krishna Ji, who had only three hours to gather all important possessions to move with her to India during the partition. Krishna Ji is helped by a documentary filmmaker who manages, through Olx, to bring her a vinyl record containing her mother’s favorite song, which was played often in her home back in Karachi.