In India, Mondelez builds on 'Play with Oreo'

Ad highlights childhood love of food and play

MUMBAI — Mondelez rolled out a new Indian campaign forto match its "Play with Oreo" theme launched earlier this year. The campaign, created Interface Communications, includes outdoor, radio, digital and social media..

The TV spot, features two sisters. The younger one balances a tower of Oreo cookies on her hand . The elder girl is visibly impressed, then points out that she's decorated the family dog with a stack of Oreos. The sound track underlines the message with the words, "Khelo bhi, khilao bhi; khelo, khelo, khelo aur khao bhi" (Play, feed and eat.)

This article first appeared on campaignindia.in.