In India, Lufthansa gets into the spirit of Diwali season

German airline's #DiwaliSurprise debuts ad for those celebrating Diwali to surprise a loved one

MUMBAI — Lufthansa has rolled out a digital campaign on the theme "Diwali begins when you join your loved ones," led by a digital film it will reveal during the course of the fall holiday. The campaign was created by McCann Worldgroup.

A three-minute version of the film (above) is currently live, with the final reveal yet to happen. It portrays a grandfather's fond remembrance of his granddaughter Jassi, who has been in Canada for the past three years. He fondly recollects her quirks, excitement and presence around the house, especially during Diwali. He receives a call from her, then reacts to a pleasant surprise. The ad fades to black, and a message appears: "This Diwali, surprise a loved one like never before! Discover how." A link takes viewers to a site created for "Diwali Surprise," which allows participants to send Diwali wishes. The more the wishes participants send, the greater their chances of winning an airline ticket.

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