The film by DDB Dubai tells a story of courtship and tea
Lipton India has rolled out a digital film for its ice Tea. Conceptualized by DDB Dubai, the six-minute film 'Chai Shy' tells the story of a mother trying to get her son hitched to her friend's daughter.
A hard-working young man named Siddharth is the object of a lobbying campaign by his mother, who hopes to arrange a marriage for him with a girl named Swati. While he resists her sales pitch, he is slowly worn down by a photo his mother sends him and a fortuitous meeting with Swati to retrieve a phone.
The film ends with the duo shown enjoying a bottle of Lipton Ice Tea. A super says, 'Why ask why, when you can say why not?'
This article first appeared on campaignindia.in.