In India, Lenovo ups 'cool' quotient with calm female bully-basher

Acrobatic moves displayed in ad for laptop/tablet hybrid

MUMBAI — Lenovo this week rolled out a new ad for its next generation of its Yoga laptops.

in the spot created by by Ogilvy & Mather, a group of ruffians cause commotion in a café, disturbing a young woman working on her Yoga laptop. In a series of acrobatic fight moves, she dispatches the gang while continuing to work on her laptop.

Bhaskar Choudhuri, director of marketing for Lenovo India, said, "Lenovo’s philosophy of bringing accessible products with innovative technology and groundbreaking features gets further magnified with the next generation of Yoga laptops. These ultra-thin and light convertibles are packed with top-of-the-line features … making it an ideal choice for the youth."

Rajiv Rao, NCD, Ogilvy & Mather, added, "Geeks represent the new cool. Their technology is their style. The usual and mundane doesn’t appeal to them. They need something new, something flaunt worthy… they need to ‘carry their cool.’ The Lenovo Yoga laptops offer them just that!"

Credits

Client
Creative agency
National creative director
Account planning
Director of marketing (Lenovo)
Director
Production house

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