#SheerOwningPleasure campaign by Ogilvy & Mather promotes the fastest way to get a BMW
MUMBAI — In honor of the holiday of Diwali (the Hindu festival of lights), BMW has launched a TV campaign to promote its 360 Degree program for leasing its 3 Series, 5 Series and X3. The ad was created by Ogilvy & Mather.
A narration points to BMW sightings in a neighbor's driveway, in parking lots, in the movies, at country clubs, on city streets and country roads, at famous landmarks, in quaint-looking towns, under bridges, across rivers, over mountains and so on. It signs off as Diwali fireworks light up the sky above a BMW parked on the driveway of a lamp-lit house: "This festive season, see it at home."