The create Graham, Clemenger BBDO worked with crash investigator David Logan, trauma surgeon Christian Kenfield, and sculptor Patricia Piccinini. The work was created for Transport Accident Commission Victoria.
The Australian agency is one of three awarded the Grand Prix this year.
Droga5 New York and Mailchimp also won for "Did you mean MailChimp?", the campaign that took variations on the name of the email marketing provider and used them as inspiration for a series of films and interactive executions.
The third Grand Prix went to Stockholm’s RBK Communication for its "Åland index/Baltic sea project" for the Bank of Åland. The initiative allows the bank to provide its customers with information on the environmental impact of their purchases.
In total, 19 gold Lions were awarded in the Cyber category, including three for Clemenger BBDO – two of which are for "Meet Graham" – and one for Droga5 New York, this time jointly with Under Armour.
A further six US agencies picked up golds: 180LA, AKQA San Francisco, Barton F. Graf New York, Goodby Silverstein & Partners San Francisco, and J. Walter Thompson New York.
There were also 12 silvers for US agencies: three for JWT New York, two each for Goodby Silverstein and BBDO New York, and one each for David Miami, Lyft HQ, The Martin Agency, Richmond, VML Kansas City, and We Are Unlimited Chicago.
But the results were disappointing for the UK contingent, which managed just four bronze Lions, and no gold nor silver.
The bronzes went to Fallon London, for Skoda "Little bit of the tour", Publicis London, for Heineken "Worlds apart", Saatchi & Saatchi, for Mattessons "The snacker hacker", and Google Creative Lab, for "Back to life in virtual reality: Rhomaleosaurus and Giraffatitan."
A total of 32 Silver Lions, one silver Lion Campaign, 54 bronze Lions and one bronze Lion campaign were awarded.