Incentives show to launch at NEC in 2010

Incentives show to launch at NEC in 2010
Incentives show to launch at NEC in 2010

Waypoint Exhibition and Event Group is launching a promotions and incentive exhibition that will fill the gap left by the collapse of Touchstone Exhibitions and Conference and its National Incentive Show.

Incentive and Promotional Marketing Live will co-locate at Birmingham's NEC with Call Centre Expo, Event UK and Service Management Expo on 21 - 22 September next year.

Waypoint is jointly owned by Stephen Richards and Philip Soar. Richards was the originator of The National Incentive Show (launched in 1997 as Sales Promotion Incentive North in Manchester) before it was sold to Touchstone.

"Our target audience will be the general sales and marketing community (in addition to the specific buyer groups relevant to each industry)," said Richards.

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