The most important global ad stories of the week

Brand Britain is going strong (in Japan); GroupM's Asia-Pacific CEO reflects on the company's 10th anniversary; lessons from Alibaba's $18B Singles' Day and why 'feel good' holiday ads aren't breaking through in India.

Happy Friday. Here are some of the most important regional stories from around the Campaign global network you may have missed this week.

Brand Britain is not dead. Just ask the Japanese
As British brands continue to reassess their identity in the wake of Brexit, focus should turn to new opportunities. The label "made in Britain" continues to command respect and a premium price in the international market, and nowhere is this truer than in Japan.

Engaging young Muslims crucial for future brand success
Members of "Generation M" want brands to pay attention to their faith, and will reward those that do, according to Shelina Janmohamed, vice president of Ogilvy Noor.

#StopFundingHate puts brands on alert for consumer backlash
The annual Christmas ad frenzy has been "brandjacked" by a social media campaign urging brands to "stop funding hate" and pull their advertising from the Daily Mail, the Sun and the Daily Express.

Healthy paranoia: Mark Patterson on GroupM at 10
GroupM's Asia-Pacific CEO discusses with Atifa Silk the challenge of always being prepared for surprises that lurk around the next corner. In this interview, at GroupM's Hong Kong offices, Patterson analyzes the changes in the client business and what's next for the world's largest media buyer. 

High-tech takeaways: How technology is transforming food delivery in the UK
Brits love takeaways—the UK market is now worth about $6.8 billion in annual sales. Sonoo Singh takes a look at a newly transformed industry, where food delivery is powered by different technologies, the biggest players are flexing their muscles to extend their dominance in the market and competition is brutal.

Finsbury: 'No comment' no longer an option for Japanese companies
Finsbury, a strategic communications agency under WPP, opened for business in Japan this week with a view to helping Japanese companies grow internationally and foreign companies navigate the challenges of a unique Asian market.

Major takeaways from Alibaba's $18B Singles' Day
Alibaba generated $18 billion in gross merchandise volume in this year's Singles' Day shopping festival. That figure represents a 32% jump from last year. But beyond numbers, what can we learn from this year's mega-sale?

Are 'feel good’ festive ads failing to cut through in India?
The peak festive season in India has just passed by, and we have seen a lot of advertising around it as we do every year. And, most campaigns played on the "feel good" factor—do good, feel good, et al. 

Grey wins Subway for Saudi Arabia
Grey Group MENA has won the creative brief for global sandwich giant Subway across Saudi Arabia. The agency scooped the fast food franchise following a six-way pitch held over four months. Grey's Riyadh office will handle all of the brand's advertising and communication for all of the brand's branches across the kingdom.

South Korea tops global viewable completion rates: TubeMogul
South Korea's viewable completion rate is the highest in the world among major markets at 48 percent, with Indonesia close behind in second position at 44 percent, according to a new report by TubeMogul.

Group M upgrades UK adspend forecast despite Brexit gloom
Group M has upgraded its UK adspend forecast for next year, despite concern from businesses over the uncertainty of Britain's trading relationship with the European Union.

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