The most important global ad stories of the week

Jennifer Aniston makes a small friend for Emirates; the IPA tells UK agencies to record diversity data and Spotify tries taking flight in Japan

Happy Friday. Here are some of the most important regional stories from around the Campaign global network you may have missed this week.

What will it take for Spotify to fly in Japan? 
After much toe-dipping, Spotify is at last officially present in Japan.

The company’s debut could spark change not just for the streaming sector, but for audio marketing as a whole.

Emirates finds a little friend for Jennifer Aniston in latest global ad
Jennifer Aniston is back on board for Emirates in the airline's latest global ad in which she makes friends with a little boy aboard an A380.

Guardian commercial chief Nicklin on getting its readers 'to do things' for brands
Chief revenue officer Hamish Nicklin speaks to Maisie McCabe about his strategy to win back advertisers

British Gas appoints MediaCom for £55m UK media
British Gas has appointed MediaCom to its £55m UK media account, ending a 14-year relationship with Carat.

Instagram’s Marne Levine on the importance of Asia 
Advertisers in Asia-Pacific (APAC) are at the forefront of using Facebook and Instagram effectively together, both tactically and strategically, while Australia is among the top five countries for advertiser adoption. Marne Levine, Instagram’s chief operating officer, told Campaign Asia-Pacific that the company’s vision is to drive more value for small and medium businesses in the region.

Agencies should record diversity data, says IPA
Agencies should do more than take a general headcount of diverse staff, but also measure and record their progress over time.

South Koreans are biggest online spenders for FMCG 
Four of the top 10 markets are in Asia, according to Kantar Worldpanel, which also revealed some interesting buyer behaviour.

QVC to kick off global media review
The broadcaster made contact with agencies last month. Agencies have been told that a pitch will take place at a later date that has yet to be confirmed. The review is being held at a holding company level.

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