The most important global ad stories of the week

Omnicom shuts M2M in UK after account losses; a video for eel that is accused of promoting cannibalism and perversion is pulled down in Japan; and eBay breaks stereotypes in India with a brave spot from BBDO.

Happy Friday. Here are some of the most important regional stories from around the Campaign global network you may have missed this week.

Omnicom shuts M2M in UK after account losses
The surprise move to close the 13-year-old agency comes just one day after it emerged that M2M had lost Estée Lauder, its founding client, to sister agency Manning Gottlieb OMD in the UK and Ireland. Alistair MacCullum, the chief executive of M2M, is stepping down.

'Unagi girl' video pulled after kidnapping controversy
A video to promote unagi (eel) has been withdrawn following mockery and outrage on social media. Critics have accused the work of suggesting kidnapping, perversion, cannibalism and the denigration of women. Is it just a case of foreigners misunderstanding Japanese subtlety?

Japan shows film and digital prowess at Spikes
Work for Nissan, Shiseido and ANA claimed top prizes at the prestigious creative advertising awards in Shanghai last week.

In India, eBay breaks stereotypes with #ThingsDontJudge
A brave spot from BBDO India celebrates quirky and alternative lifestyles (and products products products)

Zian Hasbani: ‘We need more Arab leaders in the PR industry’

It’s a topic that often divides opinions and not many discuss it openly: are there enough Arab nationals leading the region’s public relations and communications industry? Are the ones in place doing a good enough job, and is there a need for change? 

Piers Morgan wants to 'Make America Great Again' in Paddy Power ad
Paddy Power is trying to drum up UK support for the European team in the Ryder Cup by revealing Piers Morgan is backing the US.

Meet Generation M

Shelina Janmohamed, author of a new book on young Muslim consumers, says faith and consumerism can work in harmony if marketers drop the stereotypes

Carlsberg falls foul of ad watchdog after taking booze to a building site
Carlsberg has been rapped by the Advertising Standards Authority after a video produced for building supplies company TradePoint's YouTube channel depicted a large crate full of beer being delivered to a building site

Eyad Abdul Khalek takes CEO post at MediaCom MENA

MediaCom has announced that Eyad Abdul Khalek will join the group as MENA CEO, effective 1 October 2016. He replaces Tarek Abdalla who left the agency after just five months to join Emaar Properties as executive director of corporate marketing.


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