The most important global ad stories of the week

Singaporeans squirm when they say "breast," Omnicom forms "Omniwomen" group in China, and Etsy launches its first international campaign

Happy Friday. Here are some of the most important regional stories from around the Campaign global network you may have missed this week.

Watch these Singaporeans squirm when asked to say 'breast'
A "social experiment" video by the Singapore Breast Cancer Foundation and DDB Group Singapore aims to break the stigma around talking about the disease.

Alistair Macrow brings good times to McDonald's in the UK
The fast-food company's strong regional performance has been helped by a restaurant overhaul and a focus on food quality. Its marketing chief talks to Simon Gwynn about staying half-a-step ahead of the customers.

Omnicom forms 'Omniwomen' group in Greater China
The company has set up a community of leaders from various Omnicom agencies to nurture female talent.

McCann Worldgroup Singapore announces restructuring
Interpublic Group agency names new CEO as it integrates McCannand MRM; says move unrelated to OCBC Bank pitch.

Etsy launches first global campaign celebrating individuality
The DIY site has kicked off its first-ever global brand awareness campaign across six countries which celebrates the diversity of its users.

What Asian brand marketeers can learn from the Rio Olympics Matthew Lackie of WE Communications looks at which APAC brands brought home the gold, and which were left in the starting blocks.

Paper Boat carries a dream, cruising on hope
This charming animated short from India beverage company Paper Boat and Humour Me Branded Entertainment follows tells the story of hope, manifest in, well, a paper boat. 

Brexit raises the stakes as trading season kicks off
This year's TV trading season will be more jittery than usual because of Brexit and a wobble in the ad market.

EasyJet seeks to counter terror gloom with new adBrands should "lead" consumers through uncertainties such as terror attacks and Brexit, according to easyJet marketing director Peter Duffy.

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