The most important global ad stories of the week

The US warned the European Commission that it is overstepping its powers; what brands in Singapore can do to better engage with millenials; and perspectives from ad:tech Tokyo

US warns EU over Apple tax probe
The US government has warned the European Commission that it is overstepping its powers in its investigation into unpaid taxes from multinational companies including Apple.

British Gas launches Gogglebox-style video series in smart homes marketing push
British Gas has launched a "Gogglebox for energy" online content series as part of its latest marketing push in the UK connected homes market.

Twitter's Japan revenues overtake UK to be biggest market outside US
Twitter’s booming Japanese operation generated 10% of global revenues for the first time in the second quarter of 2016.

Dentsu Aegis Network launches enhanced parental leave
Dentsu Aegis Network is matching its maternity and adoption leave, offering anyone with a new child to take up to 20 weeks' paid leave.

Safety key for Pokemon Go brand following Japan death
The first Pokemon Go-related death in Asia has been reported in Japan, after a 39-year-old driver playing the game behind the wheel hit two pedestrians, resulting in one death.

SG51: What’s next for Singapore?
It's a myth that Singapore's young people are not interested in the fate of the nation. The question is whether brands are missing a trick when it comes to engaging with this group.

Perspectives from ad:tech Tokyo International 2016 
The myths of Japanese exceptionalism and Southeast Asian rewards, lack of flexibility and innovation, and thinking beyond advertising were among the themes discussed. 

AdAsia launches influencer-marketing platform CastingAsia 
AdAsia Holdings has launched CastingAsia, an influencer-marketing platform, across Asia. It will be integrated into the company’s Digital Platform portfolio.

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