Ikea "welcome" by Lida

Ikea has created an interactive tour of its headquarters for people who join its Family scheme.

New members will receive an e-mail driving them to a personalised video, created by Lida, that takes them through the Swedish town of Älmhult, where Ikea was founded more than 70 years ago. People can also view the Ikea design studio, test lab, exhibition area and cafeteria while learning more about the company and the loyalty programme. The work was written by Spencer White, art directed by Andy O’Carroll and directed by Michael Sugarman through Unit9.