Ikea to launch first pop-up in Czech Republic

Ikea is launching its first pop-up store in Prague, Czech Republic, to inspire people with its furniture.

The move is based on the brand’s sales in the region rising by 33% since 2012. Ikea wants to show off its products "in a new light".

The pop-up, which is set to open in the summer, will focus on the living room and will also feature an Ikea café.

Peter Tichý, retail commercial project manager for Ikea Czech Republic, added: "By focusing on just one part of the assortment, our designers have more room for creativity and can introduce Ikea products in a different light.

"The exhibition offers unexpected solutions and various innovative combinations of products, shapes and materials that will bring more inspiration to our customers."

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