Ikea just made MDF a whole lot more techy

Ever since reading the news of M&C Saatchi's new ad for the Conservative party, team BR has been plagued by a certain earworm. Here are more important pieces of news.

Ikea

Most read: Ikea unveils furniture that can charge your mobile

Anything that reduces the risk of being offline for a nanosecond, eh? The news from Marketing that Ikea has developed lamps and tables that will keep your batteries fully juiced up was a hit with readers today.

The furniture has been fitted with wireless charging stations, and will be available from April.

As someone whose phone charger loves to go walkabout, I’m all for this idea. But adding electrics to already-enormous flatpack complexity? Just something to think about.


Tory election poster

Most commented: M&C Saatchi creates first election poster for the Tories

M&C Saatchi’s wreeeeeaking ball (sorry) in its first ad for the Tory party ahead of May’s General Election certainly got you tweeting earlier today. We’ve picked out a few to share…

Impactful or a bit lazy? Tell us what you think of the work @brandrepublic


Havas grad scheme

On social: One tweet ticket to Havas grad scheme

An RT request caught my beady eye this morning from Havas Worldwide’s graduate scheme, Roots. All prospective grads need do to apply is send a single tweet by 22 March.

Oh and be mega creative/memorable/unique too, one would assume.

Personally, I wish lots more things in life were limited to 140 characters. The 2015 #havaswwroots grad scheme kicks off in June.


Google drone

What the others are saying: On Google’s drones

Much has been reported on Google’s announcement at Mobile World Congress that it’s close to sending its solar-powered drones on their maiden flight.

The drones will be used as atmospheric satellites to bring internet access to the four billion people who currently don’t have it, reports The Guardian.

Engadget says Google’s Project Loon – its fleet of internet-beaming, weather-tracking balloons – can now stay afloat for six months.

Meanwhile Mashable UK reports on Facebook’s similar goal - to build drones, lasers and satellites to get more of the world’s population online. Mark Zuckerberg told an audience at Mobile World Congress that he’d love to partner with Google on the project.


Anne Frank

BR recommends: Who’s your inspirational woman?

In celebration of International Women's Day on Sunday 8 March, all this week The Wall blog is asking senior industry figures to tell us who their most inspirational woman is.

Over the week we will hear from the likes of Tracey Barbour, group chief marketing officer at Havas Helia, and Martin Boddy, chief executive of Jaywing.

Alex Altman, managing director of Global Solutions at MEC, kicks things off for us today. Watch his video to find out why he has chosen Anne Frank.

Got something you’d like us to share in 18:05? Email me on rachel.bull@haymarket.com with the details.

We’d love your feedback. Tell us what you think of the 18:05 digest, what you want to see more or less of, and if you have any content suggestions. Comment below or tweet us @BrandRepublic #18:05

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