Ikea "Hooray! To the wonderful everyday" by Mother

Why should celebration be saved only for the big occasions?

Ikea encourages people to honour the smaller things in life with a charming ad capturing simple pleasures and spontaneous moments at home. The film opens with a boy being congratulated for waking up early, then follows the family as they celebrate small moments from learning to tie shoelaces to completing a crossword. It is set to the upbeat soundtrack of Jack White’s I’m shakin’