Ikea has elevated humble household fixtures to the rank of heroism, thanks to a new campaign created by Swedish agency Forsman & Bodenfors.
"Everyday Heroes," directed by Academy Award-winner Joachim Back and voiced by Terence Stamp, evokes the grandeur in coat hangers, toilet brushes and other common objects.
In addition to the new TV spot, Forsman & Bodenfors has launched a Twitter account that gives voice to these unsung heroes of the home.
Agency: Forsman & Bodenfors
Art director: Adam Ulvegarde
Copywriter: Joakim Labraaten
Designer: Martin Joelsson
Seniora director: Olle Victorin
Account director: Katarina Klofsten, Maria Hallenborg
Agency producer: Jens Odelbring
Digital producer: Peter Gaudiano, Jimmy Wulff
Production company: Anonymous Content
Director: Joachim Back
Executive producer: Eric Stern
Producer: Brian Quinlan
Director of photography: Jan Velicky
Editor: Jeppe Bodskov