Ikea "Catnap" by Mother

Ikea's "New wonders can come out of the blue" campaign continues with a surreal story about a young woman who settles down to take a nap.

She takes items out of a blue Ikea bag to transform the mood of the room. But as she jumps onto the sofa to sleep, she sprouts fur and transforms into a cat. The ad was directed by The Sacred Egg through Riff Raff.