Idris Elba wants to make your dreams come true

Today's top stories including Idris Elba wants to make your dreams come true and Amnesty International's gay turtles are fighting homophobia in Turkey.

 Idris Elba wants to make your dreams come true

Most read: Idris Elba wants to make your dreams come true

Idris Elba is fronting a brand relaunch campaign for Purdey's, the multivitamin fruit drink brand, in which the actor interviews people about realising their dreams.

Created by Iris, the campaign aims to position the Britvic-owned brand as an inspirational and innovative brand as it aims to gain market share in a crowded non-alcoholic drinks market.


Amnesty International's gay turtles are fighting homophobia in Turkey

Advertising: Amnesty International's gay turtles are fighting homophobia in Turkey

Amnesty International has launched the 'Gay Turtle' campaign to highlight homophobia and transphobia in Turkey.

Amnesty International and agency TBWA installed eight hidden cameras in an aquarium to capture visitors reactions when they were told the turtles were gay.

The film starts on a positive note as the visitors swoon over the turtles – until they discover the reptiles' sexual preferences.

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Has AI already won?

Tech: Has AI already won?

Siri, Facebook and their friends have made artificial intelligence part of everyday life. But, wonders Jon Busby, digital director at Twogether, is that just the beginning of AI's final move to world domination?

Unless you've had your head buried in sand for the past 20 years, you will have been exposed to at least one, if not all, of the Terminator films.

The stories of the evil Cyberdyne Systems and the rise of Skynet, along with more recent films including Transcendence, Ex Machina and Chappy, have brought ideas around artificial intelligence to life, for better or worse. But just how long is it before reality catches up with fiction?

Continue reading, Has AI already won?

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Brands should emulate Bernie Sanders' relentless discipline on messaging

Marketing: Brands should emulate Bernie Sanders' relentless discipline on messaging

Bernie Sanders is the most "on message" candidate in modern politics, writes Daniel Williams, luxury and lifestyle planner at Leo Burnett.

He never waivers, he hammers home the point and has built a seriously focused brand of politics.

Every single target voter knows what he stands for and many of them are calling back his most famous lines at his over-flowing rallies. He’s got what every brand strives for: discipline.

Sanders understands that voters don’t have the time, energy or will to decode what a candidate stands for so the message presented by the campaign must be clear, concise and consistent.

Continue reading, Brands should emulate Bernie Sanders' relentless discipline on messaging.


Telegraph owners are UK's richest media moguls in Sunday Times Rich List

Media: Telegraph owners are UK's richest media moguls in Sunday Times Rich List

Sir David and Sir Frederick Barclay, who own Telegraph Media Group, are the richest people in media, according to The Sunday Times Rich List 2016.

The Barclay brothers ranked 12 on the Rich List with a worth of £7bn, up £500m from the previous year.

At 81, the twin brothers own the Ritz hotel in Piccadilly, the Channel Island of Brecqhou and have an interest in Shop Direct.

The next richest person in media on the list is Richard Desmond, who has nearly doubled his fortune in the past year to £2.25bn and comes in at 48th.

Desmond, who owns the Daily Express, Daily Star, OK! and the Health Lottery, earned £463m from the sale of Channel 5 in 2014.

The Express titles, which he bought for £125m in 2000, are now worth £300m.

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