The IDM will provide digital marketing training sessions and education seminars at TFM&A 2015, where it will launch the IDM Digital Academy.
The academy will offer 45-minute training sessions on topics such as marketing automation, content marketing and the future of digital analytics and insights. Trainers will run roundtable tutorials and all sessions will be CPD accredited.
Planet Jockey’s game-based learning experience will also be showcased at the event. It aims to help future leaders build the skills they need to succeed in today’s business environments and will form part of the show’s marketing leadership programme.
Content for this year’s event will focus on four core themes: keeping up with technology; data driven marketing; optimising tools and tactics; and talent, progression and culture.
Mike Cornwell, chief executive of the IDM, said: "A long term partnership between the IDM and UBM's marketing and technology events is aimed at giving all marketers the opportunity to reach their full potential via digital marketing qualifications and training."
Adrian Newton, group director for UBM EMEA’s Aviation & Technology portfolio, said: "We’re delighted to be embarking on such an important partnership with the IDM to enhance our existing event and digital offerings."
TFM&A is taking place on 25-26 February at London’s Olympia.