An idiot's guide to Twitter

Today's top stories including ad banned for linking gambling to sexual success, Maggie Philbin tells adland to invest in STEM talent, plus an idiot's guide to Twitter.

Ad banned for linking gambling to sexual success

Most read: Ad banned for linking gambling to sexual success

A raunchy ad for a betting website, which featured a picture of a woman pulling her trousers down, has been banned after linking gambling to sexual success.

A tweet by BetPromotions4U, which linked to bet-at-home.com, told Twitter users: "if you can read this it’s your lucky day". The message, posted on 26 November 2015, promoted a European football match involving Liverpool.

The Advertising Standards Authority itself challenged whether the ad broke the Committee of Advertising Practice code which says marketing communications must not link gambling to seduction or enhanced attractiveness.


Invest in STEM talent earlier, ex-BBC presenter Maggie Philbin tells adland

Advertising: Invest in STEM talent earlier, ex-BBC presenter Maggie Philbin tells adland

Adland should invest in STEM talent at an earlier stage in order to secure its future, the former BBC presenter Maggie Philbin has said at an IPA event.

Philbin was speaking at the annual IPA Members’ Lunch today. She is a former BBC presenter and the chief executive of TeenTech, which runs events to help teenagers see the career opportunities in science and technology.

Philbin told the audience it was not enough for companies to "parachute into a school, deliver an ‘inspiring talk’ and clear off."

Instead, she believes the real difference comes from building ongoing relationships with educational institutions. This might include hosting teacher events, running activities, providing ambassadors and making sure the tech roles are visible and better understood.

Also in the news


An idiot's guide to Twitter

Social: An idiot's guide to Twitter

As the social media platform moves into its second decade, We Are Social looks back at classic Twitter errors.

Members of the British government have recently come under heavy tax scrutiny, and tweets of yore have come back to bite them on the backside (yes, we’re talking to you David Cameron). This is "Bad Tweeting 101", a completely avoidable misfire from the PM.

We’re now officially in the second decade of Tweeting. It seems almost unfathomable, Twitter feels so fresh, and yet, even after such a long stretch in the sunshine, certain people are struggling to master the basics.

What’s needed here is a refresher course, so we thought we’d run through some of the rules again, just in case you’re still in the dark about what you should/shouldn’t be saying/doing online.

Continue reading, An idiot's guide to Twitter.

Also in the news


Hundreds of hitchhikers sent across Europe with only Red Bull as currency

Marketing: Hundreds of hitchhikers sent across Europe with only Red Bull as currency

Red Bull has sent more than 150 teams of students on a journey across Europe with only cans of Red Bull as currency and is broadcasting their adventures each night.

The 165 teams are made up of three students each from more than 50 countries and their objective is to reach Paris.

Around 500 participants are uploading footage of their travels to a central editing suite as they go, which Red Bull is packaging into a nightly highlights programme.

More marketing news


FT repositions global brand with 'first truly integrated campaign'

Media: FT repositions global brand with 'first truly integrated campaign'

With the new slogan 'Make the right connections', the Financial Times has launched a brand repositioning campaign.

The campaign demonstrates that the FT, which was bought by Japanese group Nikkei last summer, can take readers beyond the headlines and help them connect the dots between events and issues in an increasingly interconnected world.

Changes to Chinese eating habits (below) and a potential British exit from the EU (above) are among the creative assets for the first round of the campaign, starting today.

The campaign, created by Adam & Eve/DDB and developed in collaboration with the FT's in-house brand, marketing and creative teams, will be promoted through social, search, display, print and outdoor in the UK, US and Asia.

The ads direct readers to the FT's new online brand hub, or to individual stories. Media planning and buying is being handled by Essence Digital.

More media news

***************

Is there something you’d like us to share in 18:05? Email susan.billinge@haymarket.com with the details.

We’d love your feedback. Tell us what you think of the 18:05 digest, what you want to see more or less of, and if you have any content suggestions. Comment below or tweet us @BrandRepublic #1805

Tags

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free