iD Experiential brings Asus touch to UK nation

ID Experiential to bring Asus touch experience to several UK cities
ID Experiential to bring Asus touch experience to several UK cities

Agency iD Experiential has created a fourth experiential activation for laptop manufacturer Asus, which involves a seven-week UK tour.

The Asus Touch Experience roadshow aims to drive awareness of the company’s VivoBook and Memo Pad, which both use touchscreen technology.

Using thermo chromatic paint on a shipping container-style stand, individuals are encouraged to interact with heat sensitive wall panels, which will reveal hidden graphics and give visitors the chance of winning a laptop.

In addition to the design, production and staffing of the campaign, iD has also worked with Asus and production company Two and Fro TV to produce a pre-promotion film which will feature at the live roadshow.

The roadshow will be touring Liverpool, Manchester, Bromley, Birmingham, Bristol, Sheffield and Reading between 12 September and 27 October.

Zaine Venter, iD Experiential senior account director, said: "We couldn’t wait to work with Asus again, it’s always great to work with a client that allows us to bring their product range to life in really creative ways.

"This time we have transformed the Asus container with high-spec, light reflecting acrylic panels and thermo chromatic paint surfaces to enhance the touch aspect of its hero products and ATL campaign."

Drew MacKinnon, Asus marketing manager, added: "We can’t wait to see how consumers interact with the heat sensitive wall panels in our upcoming experiential tour. It is always great for our consumers to get to interact with our products and this roadshow will certainly bring to life the touch element of our technology in an accessible way."

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free