Using thermo chromatic paint on a shipping container-style stand, individuals are encouraged to interact with heat sensitive wall panels, which will reveal hidden graphics and give visitors the chance of winning a laptop.
In addition to the design, production and staffing of the campaign, iD has also worked with Asus and production company Two and Fro TV to produce a pre-promotion film which will feature at the live roadshow.
The roadshow will be touring Liverpool, Manchester, Bromley, Birmingham, Bristol, Sheffield and Reading between 12 September and 27 October.
Zaine Venter, iD Experiential senior account director, said: "We couldn’t wait to work with Asus again, it’s always great to work with a client that allows us to bring their product range to life in really creative ways.
"This time we have transformed the Asus container with high-spec, light reflecting acrylic panels and thermo chromatic paint surfaces to enhance the touch aspect of its hero products and ATL campaign."
Drew MacKinnon, Asus marketing manager, added: "We can’t wait to see how consumers interact with the heat sensitive wall panels in our upcoming experiential tour. It is always great for our consumers to get to interact with our products and this roadshow will certainly bring to life the touch element of our technology in an accessible way."
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