ID creates UK tour for chip brand McCain

Agency ID has kicked off a campaign for McCain Foods showcasing its chips with the tagline “McCain chin up”.

Agency ID has kicked off a campaign for McCain Foods showcasing its chips with the tagline “McCain chin up”. The nationwide 11-week campaign will take place outside 55 supermarkets. A branded display will promote the product with teams handing out giveaways including branded freezer clips and shopping lists. A “Chin up” theme tune greets consumers who will also receive leaflets of product information and money-off coupons. ID has concluded its third campaign for Lever Fabergé brand Surf. The “Who’s been stained” roadshow toured UK supermarkets giving consumers the chance to interact with the brand.
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