ID announces The Co-op account win

ID's first campaign for Co-op Food will be launched next month
ID's first campaign for Co-op Food will be launched next month

Experiential agency ID has been appointed by The Co-operative Group to deliver a series of experiential campaigns on behalf of Co-op Food during 2016.

The first campaign is set to launch in June, although the details are currently under wraps.

Emma Ede, managing director at ID, said: "We’re delighted to be given the opportunity to work in partnership with Co-op Food; creating authentic experiences that will drive excitement amongst new audiences and showcase their great tasting food."

Earlier this month The Co-operative Group announced a rebrand which will see it return to its blue cloverleaf Co-op logo. The new look will be rolled out across its businesses over the next three to five years.

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @Georgi_Gyton

Tags

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com, plus get exclusive discounts to Campaign events.

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free