Videos capitalize on the stereotype of bearded, bespectacled youth
For better or worse, the well-worn hipster phenomenon has escaped Williamsburg, Brooklyn, and gone global.
Three Turkish ads by Isanbul-based Blab are set at a coffee shop called Hipster Hill — which would not look at all out of place on Bedford Avenue, Echo Park or anywhere else infested with mustached Millennials.
In each, a stereotypical hipster encounters a "problem" and his only retort is to cry in agony.
The ads for ice coffee brand Sek make the point that its products are simple — unlike the artisanal tastes of the stereotypical hipsters in its ads.