Ice-T and 'Stone Cold Steve' team up for Tide cold calls

WWE legend "Stone Cold'' Steve Austin and rapper and actor Ice-T encourage people to use Tide’s new Cold Water product in a new spot. Austin and Ice-T cold call celebrities like Mr. T, Annie Murphy, Mark Messier and Vanilla Ice to ask them to start cold washing with Tide. Austin and Ice-T share the message of the environmental benefits of using cold water — and plenty of laughs.

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Chief Executive Officer
Chief Operation Officer, Woven
Chief Creative Officer
Chief Creative Officer, Woven
Creative Director
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VP Creative Director
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