Ice-T sets up a lemonade stand in Geico's latest spot

The Martin Agency continues the award-winning campaign with digital extras and BTS content

Rapper and actor Ice-T helps kids run a lemonade stand in the latest punny spot in Geico’s "It’s Not Surprising" campaign. The 30-second spot features starstruck pedestrians and an irascible Ice-T, as well as a behind-the-scenes video and a longer film for social in which the rapper explains the fundamentals of selling. It made its TV debut on Thursday night football during the rematch between the Carolina Panthers and the Denver Broncos.