IBM has partnered with agency George P Johnson (GPJ) to create an experience that showcases IBM Watson, demonstrating how companies can use a combination of cognitive, cloud, APIs, mobile, Internet of Things and blockchain to continually re-invent themselves in new, unexpected ways.
In a collaboration which brought together the European GPJ offices, the booth will provide a platform for IBM technologies and innovation, giving attendees the opportunity to solve business challenges by starting their own journeys. With hands on experiences including virtual reality and augmented reality, they’ll be able to create with Watson and reimagine their business.
Visitors can take a virtual reality tour, immerse themselves in an augmented reality journey about how mobile is transforming travel and transportation experiences and find out more about how IBM Watson collaborated with fashion brand Marchesa to design a cognitive dress.
MWC, the world's largest gathering for the mobile industry, is taking place in Barcelona from 27 February until 2 March.
GPJ worked with Cisco last year on Cisco House - where it transformed a beachfront community centre in Brazil into a immersive brand experience.
More: In pictures: GPJ and Jack Morton at Mobile World Congress 2016
Comment below to let us know what you think.
For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.
Campaignliveus
