IBM films look back at 100 years of achievements

IBM: '100 x 100' centenary film by Ogilvy & Mather
IBM: '100 x 100' centenary film by Ogilvy & Mather

IBM is celebrating its centenary with three films that examines the company's technological breakthroughs from the perspective of employees.

The films, created by Ogilvy & Mather, show the past, present and future of IBM.

The first film, 100 x 100', is 11-minutes long and was shot by director Joe Pytka. It features 100 people describing an IBM achievement that took place when they were born.


The second film 'They Were There' was created by Oscar-winning documentary director Errol Morris and examines noteworthy contributions such as the invention of the UPC code which helped land a man on the moon.

Oscar-winning director Davis Guggenheim filmed the third film 'Wild Ducks', which captures the company's spirit of invention and risk.

Mike Hahn, Ogilvy creative director, said: "When these stories are told in the voices of IBM employees, the real emotional depth and significance of these achievements is evident."

IBM, vice president, brand expression and global advertising, Ann Rubin, said: "We are a company with a rich heritage of creative and forward thinkers who have made a profound impact on the world.

"While each Centennial film has a specific purpose, each one represents a way for us to celebrate the people who have made IBM great, and speaks to IBM's legacy of innovation."


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