On 17 December, Ibis will offer travellers using the newly launched service a free 'Sunrise Breakfast' from 6-7am. The event aims to target those heading home after a late night out, or getting up early to enjoy sightseeing in the Capital.
Participating hotels include Ibis London Euston St Pancras, Ibis London Blackfriars, Ibis London City (Shoreditch) and Ibis London Shepherds Bush. Visitors will have to show their Oyster Card at the front desk, and the breakfast will be available on a first come, first served basis.
The breakfast menu will include crisped bacon, guacamole, mature cheddar cheese and a selection of delicious pastries. Guests can also enjoy fresh yoghurt pots which can be topped with an array of fruit coulis, nuts and seeds.
In November, Smith and Sinclair hosted a sensory cocktail pop-up in London's Sanderson Hotel. During summer, Weetabix delivered 'proper breakfasts' to festival goers.
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