Neil Munn, the global chief executive of Bartle Bogle Hegarty, has just been handed additional responsibility for running its London office following the resignation of long-standing chief executive Ben Fennell.
Munn, a former Unilever marketer responsible for the "Lynx Effect" campaign, has also previously ran Zag – BBH’s IP division, which was pioneering in creating and manufacturing its own branded products to sell to retailers and consumers.
Campaign caught up with Munn to learn of his views on BBH’s creative output, it’s brand positioning and which of the founders of the ‘black sheep’ agency is his favourite.
The future of creativity is…? Expanding
The one word of advice you’d give your younger self: Ask
What drives you on: People
IP creator or brand custodian? Portfolio
Lamb or Mutton? Madras
"React", "Clowns" or "Snow"? Clowns
Your food love story? Cupcakes
Aerosol or ball? LYNX
Your favourite bit of tech: Radio
What does BBH mean to you in one word? Blacksheep
Bartle, Bogle or Hegarty? Fifth (amendment)
UK or Global? And
