I&C Top 20: R/GA Chicago and PepsiCo's LIFEWTR: "Open Gallery"

After R/GA Chicago was tasked with launching PepsiCo's LIFEWTR’s "Women in Art" series of bottles, the agency realized that while more than half of today’s visual artists are women, their work makes up less than 5 percent of permanent collections. The agency and LIFEWTR took matters in their own hands and created a new gallery for women to showcase their art. 

"With a mission of promoting the art of women, who are vastly underrepresented in art collection, this campaign accomplishes its mission with vibrancy, ingenuity and purpose. It provides a canvas for the art, as well as a vastly wide new audience," said I&C Judge and HP Chief Communications and Marketing Officer Antonio Lucio.



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