Hyundai 'Sound Advice' by Innocean USA

Hyundai "Sound Advice" by Innocean USA.
Hyundai "Sound Advice" by Innocean USA.

Car maker test-drives branded online comedy series

Auto maker Hyundai has partnered with IFC and online comedy network Above Average in a branded web series starring Saturday Night Live actress Vanessa Bayer.

In each video by Innocean USA, Bayer plays recurring SNL character Janessa Slater — an incompetent "media coach" who cruises around town in Hyundai's Veloster model.

After reciting self-affirmations, she gives unsolicited advice to celebrities. The first of the series is with novelty musician "Weird Al" Yankovic. Further videos will appear every Tuesday on IFC's website featuring both Bayer and her ride. The segments will also air on TV on the network's "Comedy Bang Bang" series.

Campaign credits

Client: Hyundai
Agency: Innocean USA
Executive Creative Director: Greg Braun
Creative Director: Max Godsil
Art Director: Aisha Hakim
Copywriter: Matt League
VP, Director of Integrated Production: Carol Lombard
EP/ Content Production: Brandon Boerner
Content Producers: Nicolette Spencer and Melissa Moore
VP, Group Account Director: Lester Perry
Account Supervisor: Casey Nichols
Account Executive: Tanner Ham
VP, Planning Director: Kathleen Kindle
VP, Media Planning: Ben Gogley
Media Director: James Zayti
Media Coordinator: Rebecca Burns
Business Affairs Director: Ann Davis
Business Affairs Manager: Margherite Vetrano
Broadcast Traffic Supervisor: Valerie Voornas
Broadcast Traffic Manager: Tiana Goston
Content Manager: Diana Wilson
Project Manager: Suzanne Cheng
Production Company: Above Average
Casting Agent: Justin Radley; ASG Casting
Talent: Vanessa Bayer and Sorin Brouwers
Edit House: Orange
Editor: Brad Wetmore
Assistant Editor: Jason Talton
Color Correction Studio: Company 3
Color Producer: Alexis Guajardo
Colorist: Bob Festa
Mix Studio: Lime Studios
Mix Engineer: Zac Fisher
VO Record Studio: Post Modern Group Irvine
Mix Studio: Post Modern Group Irvine
Mix Studio Contact: Michael Boyd

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