Hyundai creates immersive fan experience for Euro 2016

Hyundai FanDome: offering football fans the ultimate experience
Hyundai FanDome: offering football fans the ultimate experience

Hyundai Motor UK is launching a 'fan dome' experience in King's Cross, London, which will host 45,000 guests across 45 games of Euro 2016, as part of its sponsorship of the football tournament.

The Hyundai FanDome will give fans the opportunity to experience football through a world-first live reactive 360-degree audio-visual experience. 

Reacting in real time to the action in live games - everything from goals scored, red and yellow cards, penalty shootouts, national anthems and even injury time will trigger a unique audio-visual response inside the Hyundai FanDome.

A system of giant 360-degree screens will surround the entire interior, enclosing fans in what Hyundai calls Football Heaven’ - a stylised world of football for all the family. 
Football Heaven will be fronted by actor and former Wales international player Vinnie Jones, who will inject his own style and personality into the experience.
Tony Whitehorn, Hyundai Motor UK’s president & CEO said: "We are thrilled to be able to put fans first and share their passion for the sport by creating this innovative and truly unique football experience. We hope that for those who can’t get to France, this will be the best place to experience the matches."
Guests attending the Hyundai FanDome will also be in with a chance of winning one of three pairs of tickets to the football tournament's final in Paris, with each winner receiving hospitality, accommodation and travel costs alongside their tickets. 

The Hyundai FanDome, produced by agency Produce UK, will broadcast 45 matches from the first group stage match on Friday 10 June to the final, to be held on Sunday 10 July. 

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