Hyundai creates driving experiences at Millbrook to showcase i30 N

Hyundai is giving driving fans a chance to experience driving around the well-known Millbrook racing circuit in Bedfordshire in its latest i30 N hot hatch model.

The "Nth Degree Experience" takes place in August and visitors will have the chance to try out four different driving routes.

At the end of each session Hyundai will reward those topping the leader board with a Motorsport WRC co-driving experience through an actual stage used during this year’s Wales Rally GB.

There will also be a Nth Degree Hub off the track where visitors can learn more about the design and technology features of the car.

The experience is being delivered by Avantgarde London, after it won the project earlier in the year in a competitive pitch process.

Tony Whitehorn, Hyundai UK’s president and chief executive, said: "We’ve designed the 'Nth Degree Experience' to give consumers the opportunity to, not only experience our new hot hatch, but to really put it through its paces.

"Each exclusive session promises to be fun and competitive, with guests getting the chance to perfect their driving skills on some of Millbrook’s most challenging routes that aren’t normally open to members of the public."

Subscribe today for just $89 a year

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a subscriber


The latest work, news, advice, comment and analysis, sent to you every day

register free