Hyatt's Oscars ad tells the world what it needs right now is new friends

MullenLowe makes the hotel chain's first TV spot in a decade an ode to an international perspective

Hyatt Hotels is running its first TV spot in nearly a decade. The brand campaign makes its TV debut during the 89th Academy Awards on Sunday. The 30-second anthem spot from MullenLowe is of the times, showing strangers around the world moving past their differences to embrace new friendships. Grammy-nominated singer Andra Day provides the soundtrack, a new rendition of the Hal David/Burt Bacharach classic "What the World Needs Now." The global campaign will run throughout 2017, with particular emphasis in the U.S., China and India. A 60-second cut is running online, and the campaign will run on social, out-of-home, in-hotel and print ads.

Credits

Client
EVP Global Chief Marketing Officer
SVP Marketing & Communications
Director, Corporate Marketing
VP, Creative and Field Marketing
Regional VP, Brand & Field Marketing, Asia Pacific
Pacific Director of Brands
SVP Brand Communication and Global Strategy
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
SVP, Director of Broadcast Production
VP, Executive Producer
Assistant Broadcast Producer
SVP, Director of Business Affairs
Group Planning Director
Project Manager
SVP, Group Account Director
VP, Account Director
Account Director
Account Executive
Assistant Account Executive
Production Company
Director
Managing Director
Executive Producer
Production Supervisor
Producer
Editorial
Editor
Assistant Editor
Executive Producer
Producer
Color correct
Colorist
Post Pfroduction
Creative Director/VFX Artist
VFX Producer
VFX Assistant
Production Coordinator
Audio Post
Audio Mixer
Music Company
Executive Producer
Licensed Music
Lyrics
Artist

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