AgencyBBDO New York
SectorFood and Drink and Confectionery
"Keeps inventing problems" in spot introducing candy bar
A naked art model ends up in front of a chemistry class in a commercial introducing Snickers Crisper. The spot for the new crunchy candy bar, like the ads for the original Snickers, reminds viewers that you aren’t quite yourself when you are hungry. In the case of the misplaced model, hunger has made him "confused + foolish." According to the spot, Snickers invented the new candy bar because hunger "keeps inventing new problems."