'Human' for M&M's by BBDO New York

M&M's released its Super Bowl LII spot today, which will run in the first quarter of the game. The 30-second spot from BBDO New York stars Denny DeVito. M&M’S also cast YouTube star Todrick Hall in this year’s commercial. In the host city of Minneapolis, M&M’S will bring a Twitter-activated vending machine on Saturday, Feb. 3, to give fans a chance to view the new commercial. Additionally, cars on several METRO train lines will be wrapped in M&M’S branding leading up to the game.