According to the brand, Germany tops official statistics as one of the world's loneliest countries. The campaign aims to tap into this insight by connecting strangers.
The brand has installed two coffee vending machines at a crossing in Berlin that dispenses free coffee when two people on opposite sides of the road press it at the same time.
Client: Michael Chrisment, global head of integrated marketing, Nescafe
Agency: OgilvyOne, Frankfurt
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