MUMBAI — The Huffington Post Media Group and The Times of India Group this week announced the official launch of the Indian edition of The Huffington Post, HuffPost India. GroupM will be a strategic partner for branding and advertising.
Arianna Huffington, president and editor in chief of The Huffington Post Media Group said, "I’m delighted to launch HuffPost India, which will be our 13th edition since we began our international expansion three years ago. The launch comes at a moment when India is facing huge and unique challenges, but also when India’s spiritual traditions have taken their place at the center of a global conversation about what it means to live a good life."
"Huffington Post is the first real digital-first news success story globally, and their impact is seen across the world," Satyan Gajwani, CEO of Times Internet said. "They've coupled a best-in-class technology platform with a fresh way of approaching the world's issues today. They have been a pioneer in doing a great mix of contemporary news coverage alongside great lifestyle, health and positive uplifting content. We look forward to bringing HuffPo’s conversational approach to news to a large section of Indian audience."
CVL Srinivas, CEO of GroupM South Asia, added, "While advertising on digital has been growing at a healthy pace [in India], we believe brands are yet to harness the full potential of digital media. With an iconic player like Huffington Post, brands have a great opportunity to connect with their audiences. We will be working together to create these opportunities and are very excited about this partnership."
This article first appeared on campaignindia.in.