Huawei "StorySign" by FCB Inferno

If Father Christmas can deliver billions of presents around the world in a single evening, learning sign language shouldn't be too difficult.

So Huawei's launch film for StorySign, an app which helps deaf children learn how to read, shows Santa using sign language to read a Spot the Dog book to a little girl whose festive spirit has been dimmed. The film, created by FCB Inferno, then reveals how the app reads text and converts it into an animated character that uses sign language.   

Credits

Client
Chief marketing officer WEU
Marketing director WEU
Campaign director WEU
Agency
Creative director
Managing partner
Senior agency producer
Senior copywriter
Senior art director
Head of strategy
Business director
Account director
Communications and partnerships director
Senior producer
Junior product manager
Head of digital delivery
Creative production company
Director
Music
Composer
App development production company
Interactive creative director
Senior interactive producer
Technical director
Developer
Executive director, British Deaf Association
Executive director, European Union of the Deaf

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