Huawei calls global media buying review

The Chinese electronics giant says the review is a regular part of its business and doesn't threaten its relationship with OMD and Maxus

Huawei, the Chinese tech giant, has told agencies that it is reviewing its media-buying arrangements on a global basis.

The move will raise questions for OMD UK and Maxus, which handle media for Huawei across the large parts of Europe and China. 

A Huawei spokesman said, "Huawei’s consumer business is growing very fast globally, and we regularly review our agency requirements."

He played down talk of a companywide media review, noting that different parts of the group, such as its consumer-facing devices business and telecoms infrastructure arm, have already had their own arrangements.

A source close to Huawei added that it expects to keep working with OMD UK and Maxus. Both agencies were unavailable for comment.

This article first appeared on campaignlive.co.uk.

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free