Huawei calls global media buying review

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The Chinese electronics giant says the review is a regular part of its business and doesn't threaten its relationship with OMD and Maxus

Huawei, the Chinese tech giant, has told agencies that it is reviewing its media-buying arrangements on a global basis.

The move will raise questions for OMD UK and Maxus, which handle media for Huawei across the large parts of Europe and China. 

A Huawei spokesman said, "Huawei’s consumer business is growing very fast globally, and we regularly review our agency requirements."

He played down talk of a companywide media review, noting that different parts of the group, such as its consumer-facing devices business and telecoms infrastructure arm, have already had their own arrangements.

A source close to Huawei added that it expects to keep working with OMD UK and Maxus. Both agencies were unavailable for comment.

This article first appeared on campaignlive.co.uk.