Huawei, the Chinese tech giant, has told agencies that it is reviewing its media-buying arrangements on a global basis.
The move will raise questions for OMD UK and Maxus, which handle media for Huawei across the large parts of Europe and China.
A Huawei spokesman said, "Huawei’s consumer business is growing very fast globally, and we regularly review our agency requirements."
He played down talk of a companywide media review, noting that different parts of the group, such as its consumer-facing devices business and telecoms infrastructure arm, have already had their own arrangements.
A source close to Huawei added that it expects to keep working with OMD UK and Maxus. Both agencies were unavailable for comment.
This article first appeared on campaignlive.co.uk.
