HSBC "Own the unknown" by JWT London

Comedian Richard Ayoade fronts a quirky campaign from HSBC aiming to inspire more financial confidence among millennials.

The bank has released a new app called Connected Money, which includes features such as joined up banking and tracking of spending. In the ad Ayoade encourages people not to succumb to the negative bombardment of economic and world news, and to instead be optimistic throughout challenges. It finishes with him flying into the unknown in a one-man gyrocopter. The film was created by James Humphreys and Craig Hunt and directed by Jeff Low through Biscuit Filmworks. 


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