The tech brand celebrates a couple's path to parenthood in a two-minute film that follows a family's birth.
The first photo of a baby is always a sonogram picture, and that's what begins HP's Mother's Day tale. Created by the German agency aigner & oesterreicher, the nearly two-minute spot follows a young couple before and after the birth of their child. Through photos printed from the HP Sprocket, precious moments are captured from the sonogram to the kid's first birthday. In the end, HP flips the typical narrative and says, "With every child, a mother is born." The film will be released digitally on Facebook, YouTube, Instagram, Twitter and HP.com.