HP 'Lips Are Movin' ' by 180LA

Popular Vine, Instagram and YouTube stars have a hand in new Meghan Trainor music video

HP teamed with ad agency 180LA to create a music video for pop star Meghan Trainor's new single "Lips Are Movin’," part of the tech company's #BendTheRules campaign.

HP says the music video is the first to be created with the help of social "influencers" — the most influential Viners, Instagrammers and YouTube stars from around the world. The influencers became actors, choreographers, dancers, set designers, hair and makeup artists, stylists, and behind-the-scenes photographers in the video.

"The set of this music video looked insane, like the Internet exploded," said 180LA Creative Director Adam Groves, in a statement. "These social influencers have a combined following upwards of 30 million, so we knew that this campaign was going to be talking to a lot of people."

Campaign credits

Client: HP
SVP, PPS WW marketing: Rob Le Bras-Brown
VP, PPS WW marketing, consumer PC: Vikrant Batra
PPS product manager: Katie Nauman
Integrated marketing comm. manager: Melissa Barroso
Social COE: Stef Brower
Agency: 180LA
Global CEO: Michael Allen
Executive creative director: William Gelner
Creative directors: Adam Groves, Zac Ryder
Copywriter: Trey Tyler
Art director: Chelsea Cumings
Head of production: Natasha Wellesley
Senior producer: David Emery
Producer: Nili Zadok
Account director: Mike Slatkin
Account managers: Jamie Friedman, Allison Landrum
Social strategist: Jessie Jo Blalock
Strategist: Andrew Zakim
Head of business affairs: Loretta Zolliecoffer
TVC production: Identity

Director: Philip Andelman
DP: Frederik Jacobi
Executive producer: Alana Hearn
Producer: Josh Goldstein
Music video production: Partizan Entertainment
Director: Philip Andelman
DP: Frederik Jacobi
Executive producer: Jeff Pantaleo
Producer: Josh Goldstein
TVC editorial: Cut & Run
Editor: Lucas Eskin
Producer: Remy Foxx
Music video editorial: Sunset Edit

Editor: Kenneth Mowe
Executive producer: Nazeli Kodjoian
Finishing/TVC: Carbon FX
Finishing/music video: Baked FX
Recording mix/TVC: Eleven Sound

Mixer: Jeff Payne
Executive producer: Suzanne Hollingshead
Strategic partner: Giant Spoon
Social partners: Niche, Collectively

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