The sampling is taking place from today (21 October) and over the weekend of 22-23 October. On the stand the brand will give away full loaves of Hovis Best of Both alongside coupons and sandwiches, with a choice of cheese, jam and ham.
There will also be a range of Trolls-themed activities for families to get involved with on the stand, including Trolls activity tables with activity sheets for the kids to do and a Trolls cut out photo moment.
Three lucky winners, with one winner selected on each day of the sampling activity, will have the chance to win a private screening of Trolls for up to 100 people. The sampling is aimed at drawing attention to the on pack offer currently running across Hovis Best of Both loaves.
Sharon Barraclough, marketing director at Hovis, said: "The Trolls movie is a perfect fit for Hovis Best of Both with its family-friendly appeal. We will be supporting the launch with a digital and sampling campaign to ensure the collaboration is unmissable."
Previous Trolls-themed sampling activity took place at Westfield Stratford last weekend (15-16 October).
The on-pack takeover gives one lucky shopper the chance to win a family holiday to LA where they will visit DreamWorks Animation and Fox Studios.
AB InBev, the brewing company with a portfolio of brands including Stella Artois, Budweiser and Corona, opened a beer-inspired bakery in east London last year.
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