Houston, we have a problem, and why that's a good thing

See what BBDO Dusseldorf's Dr. Gordon Euchler, in partnership with Nils Haseborg and McKinsey's Nils Liedtke, has to say about applying creativity by focusing on the problem rather than the solution.

by Dr. Gordon Euchler, Nils Haseborg, Nils Liedtke,

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