House of Cards 'political ad' wins Integrated Grand Prix at Cannes for BBH

The win was one of three for US entries in the category

The Cannes Lions Grand Prix for Integrated went to Bartle Bogle Hegarty New York for its Netflix work.

BBH New York won the top prize for Netflix’s "House of Cards — FU 2016," the fictional political ad promoting the new season of "House of Cards," starring Kevin Spacey.

There was a political campaign website, a real campaign headquarters, and even merchandise to promote the political thriller.

Venables Bell & Partners' #OptOutside campaign for REI took a Gold Lion, while Deutsch New York win the silver for Sherwin Williams' Krylon campaign, "The First Ever Pinterest Yard Sale."

Adam & Eve/DDB won a bronze Lion for John Lewis’ 2015 Christmas ad "The Man on the Moon."

McCann London won a bronze Lion for Microsoft’s "Survival Billboard", the stunt that promoted a Tomb Raider video game by challenging people to stand on a billboard for 24-hours in London on a cold day. 

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